Absolute Individual Beauty 

Absolute New York is an all-around beauty brand that offers the essentials from cosmetics, skincare, to tools and accessories.

True to our New York City roots, we promise absolute individual beauty for everyone. Our products are made to inspire and celebrate creativity and diversity, and we invite you to discover what you love, what makes you... you.

Absolute New York was born in the vibrancy and energy of New York City, where people from everywhere come together in celebration of color, culture, and creativity. We stand for beauty innovation with a New York vibe.

Our mission is to represent the diversity of New York City with people who share a passion for discovering beauty by creating on-trend, high-quality products accessible to absolutely everyone.




Absolute Direct Inc. is used solely for e-commerce purposes and is owned separately from Absolute New York.